Dear Serious Job Seeker,
There is a lot of great advice out there for the serious job seeker. But, let's narrow it down to two questions that you can ask yourself, and thus present to your potential employer that will prepare you for your time to shine.
In today's environment, it seems as everyone has their eye out for a better opportunity: 45% of workers will jump ship for a new job even though they are happy in their current position. (*Jobvite Job Seeker Nation Study 2015)
Let's start with the word...JOB, or, the difference between passion and a paycheck.
A job is something you work at to make money, whereas a career is working towards your dreams and goals.
You’ve got to find what you love…. The only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle.
Instead of looking for a job, look for a Career.
A Purposeful placement....
An opportunity for Personal growth and contribution...
The chance to be in love with an endeavor…
When you follow your heart, it builds confidence, you get to create something.
Why? Because you can speak to it unlike anyone who's "just doing their research"

In the quest for being prepared to shine, there are 2 simple questions to use as the basis for your presentation.
Why me? - Why you?
Why me: “Why you should hire me"
What makes you the best candidate for the position?
What are you famous for? How are you unique?
How do you stand out? What do others say about you?
Go beyond the cliché skills that they are looking for, rather highlight two to three with specifics on how you've demonstrated that in your past roles.
Why you: “Why I want to work for you”
This relates to the employer. Companies want to know that you want them.
Several years ago, as an Account Executive, I used this tactic as an immediate knockout factor. I would ask, with much interest and excitement, “if you could work for any cosmetic company, who would it be?" Amazingly, at times, the candidate would say another brand. At times, it was a sign of immaturity and lack of seriousness. In any event, the same holds true,
Why do you want to work here?
How do you align with the company's vision?
Do you use their product or service? Why?
Tell a story....
DO YOUR RESEARCH! Research is now a job-seeking prerequisite.
You can find out just about anything about a company through the Internet. This makes you look not only prepared, but serious about who you are and who you align yourself with.
What excites you about contributing for this brand?
What is the skills/experience of current employees?
What is the Company Culture?
Lastly....
You will most certainly be asked, “What questions do you have?”
This is just as much an interview for you as it is for them...what do you want to know?
Having no questions is never a good plan. It shows a lack of interest. Take some time to prepare for this portion of the interview and will stand out as a thoughtful candidate.
Some good examples are:
1. I am inspired by your company mission to ______. How do you lead your teams to living that on a daily basis? How is it measured?
2. What is a top attribute that you are looking for in your next _____(ROLE) with your company? How do you look for that in others?
3. What does the company do to develop and invest in their employees to engage and create loyalty?
Remember, you resume is a vital marketing tool. Think of it as your Degree from an Ivy League School. Every decision that you make in terms of positions, jobs, moves, etc. tell a story about who you are as a professional.
Protect it ... Have it make sense.
By having a plan and preciseness about your professional experience, you protect, build and invest in something extremely valuable and marketable...yourself.
The best investment you can make is in yourself.
Interested in learning more?
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Xoxo
Rachel